I immerse myself in your brand, learning and understanding your business, products and services, culture, public image, public messages, pluses and minuses, and, importantly, what makes you different. Your story—your narrative.
I help fashion your objectives, identify your key audiences, craft your messaging narrative, and then figure out ways to communicate your story so as to motivate a preferred action among your targeted audiences.
I also can develop and produce elements necessary to support your brand and identity, including design strategy, logo, collateral and product packaging, website development, customer service and retention programs, and marketing communications plans.