I help promote brands and maximize revenue streams utilizing forms of online and classical marketing to reach targeted audiences in a timely, relevant, personal, and cost-effective manner.
Channels include PPC and CPM advertising (geo-, behavioral-, and segment-targeting), remarketing, SEM, SEO, content + casting, opt-in e-mail, blog initiatives, streaming media, affiliate marketing, social media (Twitter, Instagram, Bluesky), and related analytics to assist short—and long-term decisions.
I use left-brain and right-brain strategies for website development (information—and e-commerce-driven) from concept planning to rollout. My focus is on creating a strong visitor experience, maximizing conversions (visitors to buyers or applicable call-to-action), and retaining buyers as long-term customers.