I started Gray Suit, a boutique Austin-based consulting group, in 1998 in a restored garage in the Venice area of Los Angeles—inspired by The Man in the Gray Flannel Suit, a novel about one man’s search for contentment and purpose. I help build and grow brands—from concept to rollout, as part of a campaign, and, for select clients, embedded on an ongoing basis.
My work incorporates myriad building blocks into the design of a business as a means of driving a client's objectives and increasing the organization's value—from strategy, tactics, and business practices, to communications, development, and graphic and interactive design.
I'm fluent in many sandboxes and related audiences, including start-ups, e-commerce, entertainment, sustainability, renewables, food, beverage, philanthropy, politics, and science.
My background includes leading three e-commerce start-ups, a private equity platform, a turnaround venture that was acquired that sparked the cold-brewed coffee revolution, and an Austin-based pet food company (Nulo.com). I'm also co-founder and a partner in a new online platform set to roll out in Q1 2021. I served as a communications volunteer for President Obama's 2008 campaign in St. Louis and Denver. I was also a deputy to the Governor of California in another lifetime. I started my career in the Los Angeles Dodgers' media relations office.
I've been a long-time, trusted source for subjects, issues, and stories for news organizations such as The New York Times, NPR, National Geographic, MSNBC, NPR's Marketplace, CNN, NBC, AP, The Wall Street Journal, U.S. News, BBC, Houston Chronicle, The Chronicle of Philanthropy, and The Washington Post.
As an embedded consultant, I've served as the chief communications strategist for one of the U.S.'s preeminent sustainability-focused foundations since 2011. A roster of additional recent work includes the Ethiopian Olympic Committee, the London- and San Francisco-based Philanthropy Workshop, Trelus, Global Endowment Management, Department of Physics at The University of Texas at Austin, Oaxaca, Mexico-based Puente (sustainable food: amaranth), Ethiopia-based Nutrion (start-up, licensing: sustainable food: teff), CoffeeJuice, and a high-wealth Vancouver-based family office.